For more information on Help Worldwide, please visit http://www.helpwwinfo.com/
The Vision
Our vision is a global network of help worldwide, that supports cause-driven commerce and benefits both consumers and businesses, while directly contributing to the good work of numerous charity organizations.
Here's how:
The Card
Help Worldwide has the only cause-driven, loyalty-program card that uses the global financial networks to track and reward loyalty, and can be used when the member pays by either cash, check, credit or debit card.
When a card member does some of their daily shopping with a participating Help Worldwide merchant a portion of the rebate can be used to help finance charities, non-profit organizations, and social entrepreneurs.
We believe this is part of the solution that will support the causes that are vital to a healthy society and sustainable planet.
Total Solution
Help Worldwide's solution also provides merchants with valuable customer relationship management data each time the card member shops at their store. This information can then be used to understand customer shopping patterns and earn customer loyalty.
Without advertising or CRM, few merchants can be successful. For many, advertising is a major part of their annual budget. Help Worldwide's pay-for-performance customer loyalty solution has many advantages over traditional ad campaigns. With traditional ads, merchants pay up front and hope for results. Help Worldwide merchants only pay after a referred customer has made the sale. The merchant knows immediately that they've made more money on the loyalty sale than they have spent on acquisition costs.
Cause Marketing
In the future charitable giving will be mixed more and more with commerce, and will benefit from the ability of the market to innovate and produce. Even during tough markets, people demonstrate over and over how they are willing to give to the causes they care most about, especially when charitable giving is attached to an activity they enjoy doing.
For merchants in tough markets, spending a part of an advertising budget on non-profit organizations makes good business sense. It benefits both the community and the company, and can lead to an endorsement by the charity for the merchant, encouraging their members to shop at that store.
Transferable Technology
The flexible and scalable tracking and rewarding technology inside each Help Worldwide loyalty card is available for other uses. New payment methods, such as cell phones or financial cards, are changing how consumers show customer loyalty, which presents new opportunities for loyalty programs.
For example, if only a fraction of the merchants in a city enroll, organizations such as municipal governments could still use the tracking data from cash, check, and credit transactions to understand and manage their economy more efficiently, while creating additional revenue for non-profits and budget deficits.
Objective
Our goal is cause-driven commerce.
We recognize the economic and social challenges that face us all in coming years, but we believe in social capitalism, and the opportunities that arise when businesses, charities, and consumers join together in the market to meet the challenges.
